The GoJD Trusted Designer/Maker Code of Conduct

Trusted Designer/Maker Code of Conduct



This code of conduct sets out what is expected from a Trusted Designer/Maker of The Guild of Jewellery Designers. Members should display this code on their website either in the form of a separate notice and/or by using the official GoJD Trusted Designer/Maker authentication notice. A printed version should also be displayed in their business premises. This signifies that members agree to abide by the code and acknowledges their commitment to adhere to its contents.


As a Trusted Designer/Maker member of The Guild of Jewellery Designers we will:

  • Fully and accurately describe jewellery, watches and other goods and services for sale
  • Comply fully with any enquiry to resolve any disputes and accept the findings and decision
  • In the event of proceedings, we will comply with all legal rulings
  • Refrain from any conduct or process that may misguide or deceive you
  • Act responsibly
  • Deal with any complaints in an appropriate, prompt and fair manner and, in the event of a dispute, clearly explain the GoJD procedure for mediation, providing the GoJD Code of Conduct Officer’s contact details to expedite a timely outcome
  • Act honestly with integrity and competence



Trusted Designer/Maker members will at all times:

  • Endeavour to improve their skills, competence and professionalism in themselves and their employees
  • Only accept work for which they are experienced in or have the resources to contract out to a fully qualified professional
  • Be conscious of and implement best safety practice procedures throughout their work surroundings
  • Ensure that the goods sold and/or fulfilled as commissions are exactly as described and of as high a standard as advertised



Trusted Designer/Maker members will at all times:

  • Organise themselves and run their businesses in such a manner as to not bring the jewellery industry into discredit
  • Withhold making misleading or false statements about any member of the jewellery industry 
  • Refrain from public criticism of any GoJD member
  • Fulfil all guarantees and warranties presented to customers as required by law
  • Put in to action all reasonable procedures to prevent trade in conflict diamonds and gemstones
  • Abide by current UK hallmarking regulations and assure that all items are appropriately marked
  • Be polite, courteous and communicate in a way that does not bring ourselves, the GoJD or the UK jewellery industry into disrepute



Trusted Designer/Maker members will at all times:

  •   Accept all national laws and regulations applicable to running a UK business
  •   Guarantee that all promotional, advertising and sales materials and practices comply with Advertising Standards Authority codes and UK legislation
  •   Utilise every effort to protect their customers against any deceit, misrepresentation or unethical procedures which may happen in the jewellery industry
  •   Cooperate fully with any hearing conducted by the GoJD to resolve disputes involving a customer or another GoJD or Trusted Designer/Maker member
  •   In the event that a difference of opinion occurs between ourself and a client, use the GoJD mediation service to resolve the issue as opposed to allowing a breakdown in the business-client relationship





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