Recent Posts

Restructured Gold Member Subscriptions

Restructured Gold Member Subscriptions

As we grow, we’re constantly looking for ways that we can improve on the services and value for money we provide. We are now in a position that allows us to look at adding extra value to our membership levels and two areas that we […]

Code for Website Guild Logo/Insurance Badge

Code for Website Guild Logo/Insurance Badge

Trust symbols on a website are becoming increasingly more important and showing your visitors that you belong to a recognised trade organisation with ethics and standards can only help instil confidence in potential customers and help generate sales.            GoJD/BPA members with […]

Cutting a Titanium Ring off a Finger

Cutting a Titanium Ring off a Finger

There are a lot of myths and legends concerning this topic so I will try to put the record straight. Titanium is a material that is not particularly hard but is very strong and has a high tensile strength. Many people are unsure as to the difference between hardness and tensile strength and often get them confused. Let us consider diamond, the hardest material currently known to man.

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The British Craft Trade Fair (BCTF) is pleased to announce a new partnership with The Guild of Jewellery Designers.

The British Craft Trade Fair (BCTF) is pleased to announce a new partnership with The Guild of Jewellery Designers.

The Guild of British Jewellery Designers ‘GoJD’ is a collaboration of British jewellery designers and artisans offering support and networking opportunities within its membership base as a non-profit making organisation. Jewellers are able to subscribe to the guild initially on a free of charge basis […]

Internet Marketing 2

Internet Marketing 2

Quick reminder of the previous post, Internet Marketing 1.   Having a mobile friendly website is fundamentally important. The way someone visiting your site behaves when they are on a mobile is completely different to how they behave on a desktop. Attention span is reduced […]

Internet Marketing 1

Internet Marketing 1

Selling on the Internet – Problems and Solutions.

 

There has been a gradual change over the last few years with the lowering amount of sales websites are receiving online, along with fewer enquiries and a poorer responses from existing customers; it can only get worse!

 

What is the cause of this shift?

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Reticulation

Reticulation

This heat based process creates a ridged and rippled effect across the surface of the silver, it is a unique effect and once the process has been mastered can produce stunning results. Sterling silver and fine silver may be used for the process, but reticulation […]

What is Products and Public Liability Insurance?

What is Products and Public Liability Insurance?

(PPL) Products and public liability insurance is an insurance policy which covers a business following a claim for financial compensation. This can result from a customer, member of the public, even a passer-by making a claim if they are injured or their property or possessions […]

Product Photography Tips

Product Photography Tips

An Image is Worth a Thousand Words (And Maybe a Thousand Sales!)

Accurate representation of your product is essential, customers need to be able to learn as much about your product as they possibly can before they can make a decision about whether or not to buy it.

The way you present your products online has a significant impact on sales. Taking great photographs of your jewellery is an essential skill when showcasing handmade designs for your online shop presence or entering competitions etc.

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Finding Gold Member Discount Codes

Finding Gold Member Discount Codes

One of the questions that pops up regularly is ‘I’m a Gold member, can you tell me where I can find the Gold member discount codes to use on Supplier Partner websites? Simply login to your Guild account dashboard above (not the Designer Directory) and […]