Recent Posts

Making Jewellery at Home

Making Jewellery at Home

10 years ago, making jewellery as a hobby at home was a lonely pastime, perhaps selling the odd item to family and friends and no real resources to take advantage of except for the local library, bookshops or local college courses. Nowadays, with the expansion […]

Restructured Gold Member Subscriptions

Restructured Gold Member Subscriptions

As we grow, we’re constantly looking for ways that we can improve on the services and value for money we provide. We are now in a position that allows us to look at adding extra value to our membership levels and two areas that we […]

Code for Website Guild Logo/Insurance Badge

Code for Website Guild Logo/Insurance Badge

Trust symbols on a website are becoming increasingly more important and showing your visitors that you belong to a recognised trade organisation with ethics and standards can only help instil confidence in potential customers and help generate sales.

    

 

 

 

GoJD/BPA members with a Gold Plus, Extra, Platinum or Pearl subscription including PPL insurance have access to a feature that adds an authentic trust symbol on their site that is more than just displaying a logo which may, or may not, be genuine. Free Silver members also have the option to use a simplified version on their website.

The Guild/BPA logo is applied to your website with a simple piece of code found in your account dashboard displayed in the ‘Guild Logo/Insurance Badge’ panel when logged in, this shows a logo which corresponds to whatever GoJD/BPA subscription you have, Silver, Gold, Platinum, Pearl or combined GoJD/BPA membership.

When the logo is clicked on, it displays a text box confirming your eligibility and, in the case of members having PPL insurance, confirmation of your cover.

If you have a website based on a template most of the time you only need to insert the code into one file, usually the footer file or a text module.

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Cutting a Titanium Ring off a Finger

Cutting a Titanium Ring off a Finger

There are a lot of myths and legends concerning this topic so I will try to put the record straight. Titanium is a material that is not particularly hard but is very strong and has a high tensile strength. Many people are unsure as to […]

The British Craft Trade Fair (BCTF) is pleased to announce a new partnership with The Guild of Jewellery Designers.

The British Craft Trade Fair (BCTF) is pleased to announce a new partnership with The Guild of Jewellery Designers.

The Guild of British Jewellery Designers ‘GoJD’ is a collaboration of British jewellery designers and artisans offering support and networking opportunities within its membership base as a non-profit making organisation. Jewellers are able to subscribe to the guild initially on a free of charge basis […]

Internet Marketing 2

Internet Marketing 2

Quick reminder of the previous post, Internet Marketing 1.

 

  • Having a mobile friendly website is fundamentally important.
  • The way someone visiting your site behaves when they are on a mobile is completely different to how they behave on a desktop.
  • Attention span is reduced on a mobile.
  • Email marketing is less effective due to bombardment of spam but still worthwhile.

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Internet Marketing 1

Internet Marketing 1

Selling on the Internet – Problems and Solutions.   There has been a gradual change over the last few years with the lowering amount of sales websites are receiving online, along with fewer enquiries and a poorer responses from existing customers; it can only get […]

Reticulation

Reticulation

This heat based process creates a ridged and rippled effect across the surface of the silver, it is a unique effect and once the process has been mastered can produce stunning results. Sterling silver and fine silver may be used for the process, but reticulation […]

What is Products and Public Liability Insurance?

What is Products and Public Liability Insurance?

(PPL) Products and public liability insurance is an insurance policy which covers a business following a claim for financial compensation. This can result from a customer, member of the public, even a passer-by making a claim if they are injured or their property or possessions are damaged as a result of your business activities.

Do I need it?

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Product Photography Tips

Product Photography Tips

An Image is Worth a Thousand Words (And Maybe a Thousand Sales!) Accurate representation of your product is essential, customers need to be able to learn as much about your product as they possibly can before they can make a decision about whether or not […]