Everyone knows what a major role social media plays in digital marketing strategy, but with so many platforms out there, it can be hard to decide which will be most effective for you. In this article, we’ll discuss how to use social media for jewellery brands. It goes without saying that jewellery is a very […]
Category Archives: Marketing
16
Sep
Sep
Are you interested in making jewellery, jewellery trends or able to give advice with hints and tips and can write about it? Our online community is filled with creative and talented people so we want to hear from you at The Guild of Jewellery Designers. As a writer for The GoJD, we will promote […]
16
Apr
Apr
If you’re not sure about if you should encourage and list website and products reviews, this article looks at the benefits of doing so. Reviews cut down on the amount of returns you get. Shoppers visiting your site rely on feedback from other buyers to help them decide if they should buy from you […]
General Information, Marketing, Tips and Tutorials
Tool for Pricing Jewellery and Craft Maker Products
29
Feb
Feb
Use the GoJD Free Tool To Calculate Profit Margin Accurately pricing your products is an essential part of running a successful on or offline business, but the process is often miscalculated leading to low or no profits. Undervalued work is often a factor in the amount of sales you achieve and price isn’t always the […]
13
Mar
Mar
****Competition Closed for this year. Better luck next year! :-) *** The Guild of Jewellery Designers are giving away a fabulous Smith’s Little torch; 2nd year running. It appears it’s a yearly event now; pencil the month March into your diary! :-) To enter, for a change, we don’t want to see your jewellery so much, […]
12
Jul
Jul
Quick reminder of the previous post, Internet Marketing 1. Having a mobile friendly website is fundamentally important. The way someone visiting your site behaves when they are on a mobile is completely different to how they behave on a desktop. Attention span is reduced on a mobile. Email marketing is less effective due to […]
10
Jul
Jul
Selling on the Internet – Problems and Solutions. There has been a gradual change over the last few years with the lowering amount of sales websites are receiving online, along with fewer enquiries and a poorer responses from existing customers; it can only get worse! What is the cause of this shift?
06
Jul
Jul
“Why would I want to use Instagram?” I hear some of you ask. Sales, basically and being present to your fans. As with other social media platforms, Facebook and Twitter for example, there are potential sales to be made when you connect with clients and show your best work and passion. Instagram is mostly about […]