Category Archives: Marketing

Social Media for Jewellery Brands

Everyone knows what a major role social media plays in digital marketing strategy, but with so many platforms out there, it can be hard to decide which will be most effective for you. In this article, we’ll discuss how to use social media for jewellery brands. It goes without saying that jewellery is a very […]

Write For The GoJD

Are you interested in making jewellery, jewellery trends or able to give advice with hints and tips and can write about it?  Our online community is filled with creative and talented people so we want to hear from you at The Guild of Jewellery Designers.   As a writer for The GoJD, we will promote […]

Why Have Product Reviews on Your Website?

Using product reviews

If you’re not sure about if you should encourage and list website and products reviews, this article looks at the benefits of doing so.   Reviews cut down on the amount of returns you get. Shoppers visiting your site rely on feedback from other buyers to help them decide if they should buy from you […]

Tool for Pricing Jewellery and Craft Maker Products

Use the GoJD Free Tool To Calculate Profit Margin Accurately pricing your products is an essential part of running a successful on or offline business, but the process is often miscalculated leading to low or no profits. Undervalued work is often a factor in the amount of sales you achieve and price isn’t always the […]

Win a Smith’s Little Torch #gojdmarchcomp

****Competition Closed for this year. Better luck next year! :-) *** The Guild of Jewellery Designers are giving away a fabulous Smith’s Little torch; 2nd year running. It appears it’s a yearly event now; pencil the month March into your diary! :-) To enter, for a change, we don’t want to see your jewellery so much, […]