Trust symbols on a website are becoming increasingly more important and showing your visitors that you belong to a recognised trade organisation with ethics and standards can only help instil confidence in potential customers and help generate sales. GoJD/BPA members with a Gold Plus, Extra, Platinum or Pearl subscription including PPL […]
There are a lot of myths and legends concerning this topic so I will try to put the record straight. Titanium is a material that is not particularly hard but is very strong and has a high tensile strength. Many people are unsure as to the difference between hardness and tensile strength and often get […]
The Guild of British Jewellery Designers ‘GoJD’ is a collaboration of British jewellery designers and artisans offering support and networking opportunities within its membership base as a non-profit making organisation. Jewellers are able to subscribe to the guild initially on a free of charge basis and can upgrade at any time to take advantage of […]
Quick reminder of the previous post, Internet Marketing 1. Having a mobile friendly website is fundamentally important. The way someone visiting your site behaves when they are on a mobile is completely different to how they behave on a desktop. Attention span is reduced on a mobile. Email marketing is less effective due to […]
Selling on the Internet – Problems and Solutions. There has been a gradual change over the last few years with the lowering amount of sales websites are receiving online, along with fewer enquiries and a poorer responses from existing customers; it can only get worse! What is the cause of this shift?
This heat based process creates a ridged and rippled effect across the surface of the silver, it is a unique effect and once the process has been mastered can produce stunning results. Sterling silver and fine silver may be used for the process, but reticulation results are more effective using specifically processed reticulation silver, this […]
(PPL) Products and public liability insurance is an insurance policy which covers a business following a claim for financial compensation. This can result from a customer, member of the public, even a passer-by making a claim if they are injured or their property or possessions are damaged as a result of your business activities. Do […]
An Image is Worth a Thousand Words (And Maybe a Thousand Sales!) Accurate representation of your product is essential, customers need to be able to learn as much about your product as they possibly can before they can make a decision about whether or not to buy it. The way you present your products online […]
One of the questions that pops up regularly is ‘I’m a Gold member, can you tell me where I can find the Gold member discount codes to use on Supplier Partner websites? Simply login to your Guild account dashboard above (not the Designer Directory) and Discount codes for Supplier Partners can be found under the […]
All UK based BPA Platinum and Pearl and Gold Plus and Gold Extra members of the GoJD benefit from £5,000,000 Public and Products Liability (PPL) insurance through ArgoGlobal SE and other insurers. The PPL insurance policy has been specifically designed for jewellery designer/makers and other craftworks and provides cover whilst the member is engaged in […]