Sima Vaziry designs jewellery that reflects her personal experiences and cultural heritage. Growing up near the Persian Gulf, her childhood passions of calligraphy and poetry; and memories of dressing up with her own mother’s jewellery have influenced the way that she creates her pieces.

Since arriving in Britain as a teenager she has obtained a BA in Visual Communications (graphic design) and a Master’s before embarking on a successful career as a graphic artist and designer.

She eventually felt the need to express her history, art and ideas through the medium of jewellery and after taking a number of short courses over the course of two years, she managed to successfully develop her jewellery design from a hobby into a serious career.

Sima has designed an Afghan inspired collection – Hidden Heart – which was exhibited at the Afghan Fashion Show in October 2010. With her handmade jewellery, she hopes to encourage positive feelings towards that part of the world and to promote its ancient hidden beauty, culture and heart.

The British Museum has now selected nine designs from the collection, to be on display and sold for the duration of a major exhibition ‘Afghanistan: Crossroads of the Ancient World’ which opens on 3 March 2011.



“Sima Vaziry creates jewelry of exquisite charm and attractiveness,inspired by Islamic designs and the precious metals and stones of Afghanistan and Persia. She is a fine artist with a mature and distinctive style whose work is attracting increasing interest and appreciation and deservedly so.”
David Page, Afghanaid chair – November 2010

“Sima Vaziry is an exciting, new, up and coming talent. Her work is exquisitely handcrafted and she has a true eye for design – she is an inspirational British jewellery artist and I am certain there is much more to see from her in the future – watch this space!”
Jessica Rose, Director, London Jewellery School – November 2010

44 Hockley Street



B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309

ICO Registration No: ZA460029