Today has seen the launch of a distance-learning jewellery business course from the London Jewellery School, based in Hatton Garden.

The brand new ‘Set up your own Jewellery Business’ distance learning course has been tailored specifically for jewellers and designer makers who have honed their artistic craft but feel unsure about the logistics of running their own business.

Says LJS, "Whether you have plans for a small pocket-money operation, a full time job or an even larger business employing others, the course is designed to guide you through all the basics of running a successful jewellery business. The course pack contains a 50-page glossy workbook, supporting case study booklet and more than 80 minutes of video footage with advice from jewellery business expert and course tutor Jessica Rose."
London Jewellery School is one of the largest jewellery training centres in Europe with over 1000 students passing through every year. This course has been developed from their 1-day Jewellery Business Class that runs monthly from their studios in Hatton Garden, London. School Director, and course tutor Jessica Rose explains the thinking behind creating the course:
"The distance learning course was created to bring the excellent training that we offer at the jewellery school to a wider audience. It can be completed from the comfort of your own home at a time and pace that suits you."
The package includes:
1. CD/DVD containing videos on each aspect of running a jewellery business. 13 videos totalling 80mins of expert advice in all areas from marketing and promoting your business to pricing and selling your jewellery. 
2. Comprehensive 50 page, glossy, full-colour workbook, full of information on how to set up and run your own jewellery business including; a full list of useful contacts and  suppliers for jewellers based in the UK,  tips on each aspect of setting up your own jewellery business and Information on the common pitfalls and mistakes to avoid. 
3. A supplementary case study booklet detailing 3 current businesses, what they have achieved and tips and advice for running your business.
 (Please note that no jewellery making techniques are covered).
The topics covered include:

  • Marketing - How to market yourself and your work, different approaches to marketing, branding and brainstorming ideas.
  • Advertising - How to use it successfully for your jewellery business. 
  • Press - Ideas about getting noticed by the press, writing press releases and using other methods such as networking to promote your business.
  • Websites and e-commerce - You will be encouraged to think about how websites and IT are used in the running of your business. The course covers topics such as building your website (using a designer or DIY), selling on third-party websites, getting good rankings on Google and much more.
  • Social networking and blogs - Using social networking to expand your business, make connections and capture new sales. 
  • Photography - Getting good pictures of your jewellery is one of the most important points for successful selling. This course will look at the basics of how to go about taking your own pictures or how to choose a jewellery photographer. 
  • Finance and budgeting - A look a finances, how to record details, maintain accounts, use an accountant and keep to budgets.
  • Pricing and selling your jewellery - Getting your pricing right is crucial, make sure you think of all aspects of pricing for selling.
  • Getting into galleries and shops - Practical ideas and advice on how to approach shops and galleries and etiquette for selling in outlets. 
  • Packaging for your jewellery.
  • Hallmarking your work. 
  • Insurance and the legal requirements of running a jewellery business and much, much more. 








The tutor for this course is jewellery business expert and owner and Director of the London Jewellery School, Jessica Rose. Jessica has set up and run three successful jewellery businesses and has sold her work in an array of boutiques, shops and galleries in the UK and USA. Jessica has been a professional jeweller for over 7 years and now works full-time as Director of LJS, writes for a number of leading jewellery magazines and has recently been nominated for a 'Spirit of London Award' for her achievements. For more information about Jessica you can see her profile here.
Throughout this course, she will guide you through videos, a workbook and case studies to get a real insight on how to set up and run a successful jewellery business.  

Taking this distance learning course couldn't be simpler. If you would like to learn about setting up and running your own jewellery business, simply purchase the course and we will post the package out to you within 3 working days. Once it arrives you can read through the workbook and watch the videos at your convenience and from the comfort of your own home. You will have the videos on DVD/CD which can be watched as many times as you like and the workbook is yours to keep too. It is designed for you to work at your own pace. If you are in a rush to get started it could be completed in one intensive day of watching and reading, or if you would like to take time to absorb the information piece by piece, you can work through it one chapter at a time. 

Students have already hailed the course as an excellent resource that is good value for money and invaluable to jewellers. Here is what some of our students who have tried the course had to say:
‘An excellent course! It surpassed all my expectations and has been an invaluable resource in setting up my business’ Gill Jenkins

‘This course has given me such a wealth of knowledge about setting up in business that would have taken me years to learn on my own. It is clear to read and easy to understand – I just can’t wait to get started running my business.’ 
Alex Zacher

Some students who have attended business courses at LJS and gone on to run their own jewellery business include:

Emma Hadley
Chu-mei Ho 
Natasha Williams
Jasmine Juvanteny

***Gold members of the Guild of Jewellery Designers can receive a 10% discount on this course when they telephone to order on 0203 176 0546 ***

The course can also be ordered from the LJS website

For further information about this and other courses run by the London Jewellery School contact:
Tel: 0203 176 0546 
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  
Facebook: London Jewellery School

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B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309

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