Holts Academy of Jewellery have announced the launch and first pilot of an exclusive apprenticeship programme in partnership with Coutts Bank, backed by the British Jewellery Association and The Goldsmiths’ Company.
With youth unemployment and the current economic woes, Ministers have been highlighting the need to prepare young people better for the working world; indeed the fact that youth unemployment has been rising since long before the crash suggests more fundamental problems with our education system. Holts Academy of Jewellery have pioneered training and provided people with vocational jewellery qualifications since 2007.


Lee Lucas, Principal of Holts Academy of Jewellery commented: “With more than 1 million young people currently out of work and over 60,000 more being added to this count each quarter, there has never been a better time for people to look seriously at meaningful vocational learning. Getting vocational training right is crucial if Britain wants to enjoy sustained growth in the long term and that is exactly what the Academy is offering the jewellery industry. This exciting first step in apprenticeships for the jewellery sector has already seen 16 young people start on the path to long- term employment and a legacy of skills that will ensure that they can earn a living for the rest of their lives”.









Michael Morley, Chief Executive of Coutts & Co, commented: “The scheme is a wonderful starting block for the young apprentices – mainly under the age of 18 – who wish to pursue a career in jewellery. It sees the students through a combination of teaching and on-the-job working, matches them with employers along with way and concludes with permanent and full-time employment at the end of the year.  Throughout the year, Coutts will be working on a series of fashion-related events that will help raise money to sponsor these apprenticeships”.

The scheme is free to eligible students aged between 16 and 23, who will start earning a wage from the first day of their apprenticeship. The scheme is also free of charge to the employers taking on the apprentices. The Coutts Sponsorship fund will help the Academy support employers in taking on trainees. The course starts at Holts Academy, set in the vibrant heart of London’s jewellery quarter in Hatton Garden. A year-long placement follows with one of the collaborating employers from across London and the UK, in tandem with day-release for further training. All of the skills required to regenerate the industry are covered, from enamelling, hand-engraving, setting and traditional jewellery design, as well as contemporary manufacturing techniques. Throughout the course, students are able to gain skills and employment while specialising within their own chosen field.








Lee Lucas, Principal of the multi award-winning Holts Academy, says: "The jewellery industry has been at a crossroads for many years and unless we train the future generation, the UK industry, a world class exemplar of craftsmanship and design, will disappear forever. We are so proud of this partnership between Coutts and Holts Academy, which will go to support the new generation of apprentices joining this fantastic industry and our ground-breaking apprenticeship programme."
Camden Council, The Goldsmiths’ Company and the British Jewellery Association are actively monitoring the apprenticeships with a view to identifying how to implement the scheme nationally, meaning employers and young people across the UK will be able to benefit.”

Employers wishing to take on an apprentice and young people interested in enrolling on the scheme are invited to contact the admissions team at Holts Academy for more information.

Holts Academy of Jewellery 
Tel: 0207 405 0197
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.holtsacademy.com.

44 Hockley Street



B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309

ICO Registration No: ZA460029