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New Year, New Customers!
Now is the time of year to take a long hard look at your business and think about your marketing plan. Are you keeping up with the latest tips and tricks for attracting new customers and keeping your existing ones engaged and interested? There are some excellent articles in the GoJD archives written especially for independent jewellers, coupled with the latest marketing techniques it should give your business a kick-start for 2016! Follow our top tips for marketing your jewellery and building a business image that consumers will trust.
Eco Friendly Packaging 2018 Guide
Ethical packaging is on everyone’s mind right now with the big plastic debate being a daily news topic. We are told to make the change and switch to more ethical packaging choices, but how realistic is this for small businesses?
We know plastic is cheap and because of this, there is a lot of it out there as waste as a by-product of retail. Due to its robust composition, plastic hangs around for years. Whether it’s buried deep in landfill or causing havoc for our fishy friends, the one thing we know for sure is that plastic is not the answer.
GoJD Spring Competition - Winner Announced!
We had quite a conundrum choosing a winner for the Spring Competition! There were some lovely entries for
this competition, in a wide variety of styles and using a range of different techniques. The only thing that they had in common were a fabulous spring-like vibe and amazing craftsmanship!
How to Price your Jewellery
Pricing your jewellery and metal work is a subject that comes up in discussions time and time again. It is sometimes a difficult balance to achieve and many artists and makers have radically different approaches to the issue. Here is the view of Patricia van den Akker, Director of The Design Trust:
‘Costing and pricing is a tricky subject for many designer makers, especially when starting out.
If you charge too much you won’t be making any sales, if you charge too little you won’t survive for long.