Branding has always been important. Large companies such as Tiffany & Co., Rolex, Links of London etc. have been perfecting and developing their brands for years, but now the time has come for everyone running a business to take advantage and harness the power that branding yields.

Branding is the force that compels us to shop in a certain supermarket and when in that supermarket makes us walk past rows of biscuits and completely ignore the own name packets and choose the higher profile luxury makes that cost three times more.

Having now decided that your products are good and that you can sell them, if you haven't already got a website, now's the time to get one, but how are you going to build it?


Starting an internet business and making it successful is hard, frustrating, time consuming and, at times, demoralising. There are no short cuts to riches beyond your wildest dreams, but that isn't to say that making a fortune online isn't achievable – if that's what you want. To many, the reality is that your website will achieve very low traffic flowing through it and sales that are few and far between.

So, with that in mind, what can you do to improve your chances of making a success of your online business?


I'm not a robot!


Imagine the scenario. Things begin to take off and that trickle of email enquiries starts to gain momentum due to increased traffic from your website. Orders pile in, enquiries, more enquiries, somebody requests this, somebody requests that - it can be easy to find yourself swamped under the weight of everything managing all these extra duties.


What's in a name?


Obtaining a domain name is an easy process, but deciding on a name that fits in with your business and works for you is something best not to be rushed into.

If your domain name includes keywords related to your business, then this will give visitors to your site a good indication of the business you're in,  will help with your natural rankings in the major search engines and help to make it easier to find.


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