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Handmade Jewellery Maker UK Guild of Jewellery Designers
How to Succeed on Instagram
"Why would I want to use Instagram?" I hear some of you ask. Sales, basically and being present to your fans. As with other social media platforms, Facebook and Twitter for example, there are potential sales to be made when you connect with clients and show your best work and passion. Instagram is mostly about the photos, so a visually-based company like a jewellery designer shouldn't pass up the opportunity to reach millions free of charge with their work.
The GoJD Soldering Competition
Rebecca Skeels is a respected jeweller, metalsmith, teacher and industry guru. Her recently published book 'Soldering for Jewellers' is a practical guide which covers the basics as well as more advanced techniques and encourages the inspired jeweller to use the soldering process as a springboard for creative design.
The GoJD in collaboration with Rebecca will be giving away three copies of her book to the three jewellers who can entertain, inspire, educate or amuse us with tales from the soldering block! Enter the competition with a photo and story of one of your soldering escapades; tell us your tales of tears, triumphs and tribulations - the good the bad and the ugly, we want to see it all!
The NAJ Entrepreneurship Masterclass
If you’re new to the industry or starting your own jewellery business, The National Association of Jewellers is hosting a new dynamic one-day Entrepreneurship Masterclass, facilitated by Gordon Hamme, Managing Director of British Silver Week. Gordon Hamme has seen and worked in every type of company in the trade including manufacturing, wholesale, retail and the press.
The GoJD & BPA Pearl Survey
Pearls are classic. They have been valued and used as an adornment by humans for thousands of years. Ancient portraits of royalty and the gentry show them sporting pearls as a status symbol and pearls still remain a pivot of fashion jewellery, having rarely been missing from catwalks in the last 100 years.
GoJD Spring Competition - Winner Announced!
We had quite a conundrum choosing a winner for the Spring Competition! There were some lovely entries for this competition, in a wide variety of styles and using a range of different techniques. The only thing that they had in common were a fabulous spring-like vibe and amazing craftsmanship!
The GoJD Spring Competition
It’s competition time again! Spring has well and truly ‘sprung’, the weather is glorious and we want to see how the change in seasons is inspiring your work! Post an image of your current jewellery pieces or metalware on our Facebook, Twitter or Community Pages with the hashtag #GoJDspringcomp and you could win a £100 shopping spree at HS Walsh.
Jewellery Trends Spring/Summer 2016
Although we are still very much in the depths of a cold winter, very soon the sun will emerge and bring with it a whole world of colour, light and freshness that comes with spring and this years' SS16 jewellery trends! There is a definite feel of colour and vibrancy about the jewellery scene this spring/summer 2016: a clean, sharp freshness and clarity that simultaneously conveys emerging flower buds and harsh frosts.
Vacancy at the London Jewellery School
Do you love jewellery and have experience in copywriting and online marketing? Would you love to work in a creative and dynamic environment? The London Jewellery School are currently looking for a part-time Marketing Coordinator. They are seeking an experienced, creative and passionate individual to market and promote their jewellery and business classes to current and prospective students.
New Year, New Customers!
Now is the time of year to take a long hard look at your business and think about your marketing plan. Are you keeping up with the latest tips and tricks for attracting new customers and keeping your existing ones engaged and interested? There are some excellent articles in the GoJD archives written especially for independent jewellers, coupled with the latest marketing techniques it should give your business a kick-start for 2016! Follow our top tips for marketing your jewellery and building a business image that consumers will trust.