PRE-INSTALLED
GoJD CONNECT WEBSITES
FLEXIBLE, RESPONSIVE, SECURE
Quickly set up a GoJD Connect hosted website ready account.
Launch your store today with 14 Days FREE trial through The Guild of Jewellery Designers
Handmade Jewellery Maker UK Guild of Jewellery Designers
Choosing an engagement ring is one of the biggest elements of a proposal, and customers are faced with vast choices. However, it seems now that trends are changing and the way consumers make these decisions is experiencing a shift.
With millennials now reaching the age where many are considering marriage, it is this generation that is leading the way when it comes to engagement ring shopping trends. This is down to a number of factors which include the ever improving technology and a growing social consciousness. The average millennial no longer wants to be average, they want something different.
Goldsmiths’ Fair is delighted to present Timeless Innovation, a special exhibition featuring exceptional jewels from the world-renowned Goldsmiths’ Company Modern Jewellery Collection. Curated by jewellery specialist Joanna Hardy, the display features more than 20 of her personal highlights from the Collection – ‘timeless’ examples of exacting craftsmanship and innovative design
. Accompanying these exquisite jewels are a few complementary pieces from master
s and accomplished apprentices each reflecting timeless innovation.
In the run-up to the Brexit referendum, certain industry sectors were vocal about their position on the matter. Financial services and academic institutions, for example, were amongst the strongest supporters of “Remain”.
The jewellery industry, however, was conspicuous by its absence from the campaign trail, possibly an indication that its members were unclear about how they felt about it, but now that the result has been decided, like everybody else, it has to work out it will mean in real terms.
"Why would I want to use Instagram?" I hear some of you ask. Sales, basically and being present to your fans. As with other social media platforms, Facebook and Twitter for example, there are potential sales to be made when you connect with clients and show your best work and passion. Instagram is mostly about the photos, so a visually-based company like a jewellery designer shouldn't pass up the opportunity to reach millions free of charge with their work.
We had quite a conundrum choosing a winner for the Spring Competition! There were some lovely entries for
this competition, in a wide variety of styles and using a range of different techniques. The only thing that they had in common were a fabulous spring-like vibe and amazing craftsmanship!
Now is the time of year to take a long hard look at your business and think about your marketing plan. Are you keeping up with the latest tips and tricks for attracting new customers and keeping your existing ones engaged and interested? There are some excellent articles in the GoJD archives written especially for independent jewellers, coupled with the latest marketing techniques it should give your business a kick-start for 2016! Follow our top tips for marketing your jewellery and building a business image that consumers will trust.
Pricing your jewellery and metal work is a subject that comes up in discussions time and time again. It is sometimes a difficult balance to achieve and many artists and makers have radically different approaches to the issue. Here is the view of Patricia van den Akker, Director of The Design Trust:
‘Costing and pricing is a tricky subject for many designer makers, especially when starting out.
If you charge too much you won’t be making any sales, if you charge too little you won’t survive for long.
