Ethical packaging is on everyone’s mind right now with the big plastic debate being a daily news topic. We are told to make the change and switch to more ethical packaging choices, but how realistic is this for small businesses?

We know plastic is cheap and because of this, there is a lot of it out there as waste as a by-product of retail. Due to its robust composition, plastic hangs around for years. Whether it’s buried deep in landfill or causing havoc for our fishy friends, the one thing we know for sure is that plastic is not the answer.

So where does that leave you, the small business, that needs affordable packaging but ticking that much requested eco-friendly box?

It would be easy to assume that all paper packaging is recycled and recyclable, but this isn’t always the case. As well as questioning the origins of the material itself, you will also need to clarify where exactly the packaging is made. If it is manufactured abroad, how was it shipped over?

With widespread media coverage and increasing awareness of eco-friendly packaging, it is becoming more of a necessity now rather than a desire amongst consumers. So how can you ensure that what you are picking for your packaging is green as well as the right choice for your business?

Here’s some handy hints:

Do your research

Read about current packaging stories in your industry, what is big news at the moment? Use this knowledge to make informed decisions and ensure that you have the answers if your customers ask for your packaging’s origins.


Look at who’s trending

Which eco packaging names keep popping up on forums and groups? Who do you read about on social and have good reputations? Reviews and recommendations are useful and if you keep coming across the same suggestions then it may be worth looking into further.


Ask other businesses who they use

Do you have relationships with other jewellery designers? Or a similar type of business? If you do, ask them who they use. Find out first-hand experience of their customer journey and the quality of the products they are using.

Finally, here’s some on trend eco-friendly packaging ideas for your jewellery:


Rustic is all the rage

Consider Kraft and natural earth shades as this colour palette perfectly encompasses all that is eco and green.


Ruffle feathers with raffia

Raffia paper is a fantastic filler for inside boxes, large and small. This filler is made from 100% natural vegetable fibres and available in natural or coloured.


Mind your mailing bags

Bear in mind that mailing bags can often be very unfriendly to the environment. Environmentally friendly mailing bags are affordable and robust. Plus, they can be popped in recycling after to help to reduce waste.



Tiny Box Company are an eco-friendly gift packaging company selling boxes, bags and more to businesses and consumers. For ethical packaging supplies, visit www.tinyboxcompany.co.uk

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